If you have no idea where to begin with your company's social media marketing, aren't sure of its real value, or are buried under the weight of its constant need for upkeep, you're not alone. With over 80% of Americans (90% of young adults) on social media, you can’t afford NOT to be present there, but establishing an effective social media strategy can be an overwhelming task.
As a business owner or manager, you might start out by tackling social on your own or assigning it as a project to an intern, but there will come a point when you consider hiring help.
When you reach that point, hiring a consultant is often a better option than hiring a full-time social media manager. If you find someone who works to understand your business, a consultant can take your social to the next level at a fraction of the cost.
The decision to hire a consultant is no small decision - whoever you hire will have your brand’s image in their hands! But hiring the right fit could make all the difference in creating a valuable social media presence.
If you recognize any of the following situations, it may be time for you to take the plunge and find the right social media consultant for your business.
You Need Help Establishing a Clear Goal
Step number one in any marketing strategy: know where you’re going. Without a goal in mind, it’s difficult to make or track progress in your social media strategy. A social media consultant can help you set and attain clear, measurable, profitable goals.
You Need Help Identifying What's Working - and What's Not
Already have a few social media accounts but unsure how much they’re actually benefiting your bottom line? A social media consultant can help you by going through your accounts, looking for hallmark signs of what’s working and what’s not. You may not know what to look for or where to begin in analyzing your current strategy, but a consultant will. They can do an audit of your current strategy and help you see if you’re on the right platforms for your audience, if you’re using copy that converts, if you’re posting at the right times, if you’re posting engaging content, and more!
You Can’t Keep up with Demands for Content (or don’t know where to start)
So, you’ve thrown together a few social platforms for your business. You’re on Facebook, Instagram, LinkedIn, Twitter, and Pinterest, you even started a YouTube account! But your audience is small and you don’t know how to grow it or how to create enough content to engage with the people who are following you. Creating effective content requires a great deal of both skill and time. A good consultant will hear your needs, get to know your business in detail, and be able to create effective and consistent content that speaks to your brand and your audience.
You Need Help Interpreting Analytics
A lot of social media management comes down to analytics – how well are you able to assess the value of your efforts? There’s no doubt about it – ROI of social media marketing is tough to measure concretely, even with the best analytics expertise! But it can seem nearly impossible without a solid understanding of analytics structures. A social media consultant can clear up the confusion so you can focus on what works, and ditch what doesn’t.
You Need Clean, Clear, Converting, and Consistent Messaging
When you have multiple social platforms, it's important to make sure that your brand is being featured in a consistent way across channels. Is your bio changing from page to page? Do you have a consistent profile picture? These are just the basics of consistency in social media marketing, but you’ll also need to ensure that you have a clear brand voice behind all of your copy and images. Visitors should be able to recognize a theme in your branding from platform to platform. This may seem like a simple feat, but it’s easier said than done. If you’ve experienced the frustration of doing this yourself to no avail, it may be time to call in a consultant.
Once you make the decision to hire a consultant, it’s important to hire the right fit for your brand – someone who understands your goals and can work well with you and your team to achieve social media greatness.
If you're ready for internet domination, click below to get a free quote and a complimentary audit of your current strategy courtesy of Kapstone - no strings attached!